A new year brings a lot of excitement and anticipation in ministry. It also allows leaders to assess and investigate ways to improve and grow their ministry. One area that can greatly impact your leadership is the area of communication. Let’s look at three easy ways to better your communication in 2023.
Communicate Intentionally
We live in an information-driven world. It seems from every angle, information is bombarding us. What tends to happen is that we cannot absorb all that is sent our way. This can be true for the congregation you lead. Your information may be of great value, but it is in danger of being lost in the flood of communication. Regardless of the dates, upcoming events, or announcements, your message is essential and needs to be communicated intentionally.
To help your message be seen, create a communication schedule and flow that makes it easy for you to communicate intentionally. This could be as simple as having a yearly calendar, highlighting the important dates, and creating a schedule of when and how often the information needs to be communicated. For instance, if something significant is coming in 3 months, could you start communicating it now and make a flow of how it will be communicated in multiple different communication platforms? We will discuss this further in detail in our last point.
Communicating intentionally does take work and preplanning, but PowerChurch Plus offers tools to make that communication more manageable and more effective. Create a plan to start communicating intentionally in 2023.
Communicate Personally
With telemarketers, mass emails, and impersonal automation, people are still looking for genuine connections. People are tired of generic, vanilla, and plastic interactions. Just small changes in how we communicate can give the personal touch. For example, changing how you write an email, being less informative and more conversational while still giving the same information, can add just enough personal touch. Instead of a generic greeting before the message, have the recipient’s name. Or take it to the next level of personal and send a text message directly to them. As leaders, time is very valuable, and it can be quite consuming to be personal with everyone we lead. PowerChurch Plus is a tool that makes these personal touches simple and easy. With PowerChurch Plus Version 14 and the new integration with SimpleTexting.com, it's now easier than ever to send text messages to your entire congregation. With only a few clicks, you can communicate quickly and precisely to a segmented list of your congregants. Communicating personally does not need to be a time-consuming task in 2023. Equip yourself with the tools that will make a difference in your communication.
Communicate Diversely
Finally, another easy way to better your communication in 2023 is to communicate diversely. Use multiple delivery methods to carry your message to your congregation. You want your message to reach your church family with ease. Take a look at what is effective and branch out to new platforms to expand your reach. PowerChurch allows you to send a mass email to your database easily. Email is still the number one most successful form of communicating en masse. However, email is just one method among many these days. Are you using social media, video, live streaming, texting, brochures, billboards, or countless delivery options? This is where you, as a leader, must assess and decide the best methods to use. Don’t just choose one. Utilize as many platforms and delivery methods to carry your information effectively so that your message is heard. If you send an email out, send a personal text. If you send a text, create a social media post, etc. Diversifying your communication by using different platforms will help with communicating intentionally, and personally.
Your message is valuable. Don’t let 2023 be a missed opportunity for your message to be seen or heard. Assess your communication strategy and equip yourself with tools that can help you better your communication in 2023.